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自律与自由

我在宣讲公司的企业文化的时候,曾经提炼出西洋汇企业核心的十点文化:

  • 公平、开放、效率、自由、平等
  • 关怀、惜才、平衡、主动、卓越

其中这个自由,每次讲到的时候,总是有点费劲。

以前,曾经认为,上班不用打卡、想几点来就几点来、几点走就几点走才是自由。但后来人多了,发现不太对劲。曾经我们9:30上班,但有员工是11:00才来,原因是他几乎每天晚上都工作到凌晨3、4点。虽然好像挺“自由”,挺“互联网”的,但慢慢发现了不对劲。

  1. 每次他来公司,总感觉怪怪的,也影响了其它同事。
  2. 因为工作时间的不对等,还要迁移他的时间进行开会和沟通。
  3. 凌晨4:00才睡觉,白天的工作效率好不到哪里去。项目进度其实是一踏糊涂的。
  4. 我们下班之后,其实不知道他是在干什么,空无一人的办公室,是在工作,还是在看漫画?

后来我发现了人需要越自律,才能越自由。“通过勤奋和努力实现的更广阔的人生,那样的自由才是珍贵的、有价值的、真正的自由。懒洋洋的自由,终将一事无成,年纪大了生活没有保障,才是最大的悲剧。”

上面山本耀司的那段话正是对于“自由”的终极解释,共勉。

野蛮式生长与精细化管理

世间上任何一件事仿佛都是自相茅盾的。

最近学习“刘润五分钟商学院”,里面有两个貌似“茅盾”的观点。

  • 《101.人生中的第一个管理问题》、《94.你那不叫授权,你那叫授责》里面,主导管理者不要做一个累坏的主管,轻易不动手,不要去抢员工的活。
  • 《69.发而不中,行有不得,反求诸己》里面,主导管理者不能只抛下一个空洞的目标,需要化繁为简,发出足够简单的指令。如果员工做得不好,首先检讨自己的管理是否有问题。

真的茅盾吗?推敲细想,其实是兼容的。

而今天的题目,野蛮式生长与精细化管理,正正是对应着这两个逻辑。

“野蛮生长”

KK的名著《失控》,还有这两年的商业偶像宗毅的《裂变式管理》,其实都在讲述“野蛮生长”的管理方式。

还有最近看的《事业合伙人》一书,虽然啰啰嗦嗦,但是同样在阐述,在知识型经济时代,传统的雇佣关系、控制性管理、把员工看作成本,在当前已经失效。

“野蛮生长”这个词,最早听是在冯伦的那个书名。(那本书很出名,但我读过一遍,讲什么至今我已经忘了)。最近再从一个将离职员工的口中听到,他用来描述我们的“店长制度”,他觉得需要更多的控制,但我却为这个制度颇感到自豪。

我们不单止不需要为此付出更多的控制,相反,我们还应该让更多的制度“失控”。

施永青先生二十几年经营中原地产的心得,有一个很出名的观点就是“无为而治”。人家问他,你们的地产中介店铺是不是乱开的啊,街头一间,街尾又一间?他笑答,“演变出来的东西,未并差过经过计划、部署的。像我请人,什么人都请,他做不下去,自己会走 。

“香港有一条波鞋街,不是政府刻意安排商户经营波鞋或背囊,而是在市场里大家谋生的过程中各自走位配合出来的。要是找来城市规划师,设计师,政府部门来做规划,多数是会失败。”

关于名著《失控》阐述的,其实是同一个道理。用我们学术上《市场营销学》的话来阐述,就是那只“看不见的手”。

商学涵盖的四大领域,消费者行为学、经济学、管理学、市场营销学,其实是相通的。所以,这个市场营销学的理论应用在管理学上面,完全是一致的。而且,KK还把这个理论,衍生溯源至宇宙万物。

其实一句话来描述,就是:你只管设计好一个生态,让他们去自由进化,不要去试图控制他中间的过程,建立过分复杂的规则,往往能产生最好的结果。

2017年,我们的绩效制度将会进一步更加的“简单”。

“精细化管理”

野蛮生长,无为而治,失控,这些理论往往其实容易引致另外一个极端。所谓的无为而治,其实只是“相对无为”。

我认为的精细化管理,是你虽然不要管,但前提你要创建一个良好的生态环境。这个生态环境,其实是需要包含一些简单的规则,以及可以让下属可以简单执行的目标、规则。

大部分人其实面对未知的领域,是不懂得如何解决问题,以及如何化繁为简。一头雾水,没有明确的指引下,其实会让人很容易退缩。

比如,如果你是一个主管,公司安排你的任务是100万,你拆分成每个销售人员10万,总共12个人,本来认为还多出2个人,应该可以完成,但如果你只告诉销售人员“你必须完成10万”,什么都不说了,那这个任务大部分基本上是完不成的。

如果你能换个方向,告诉每个销售人员,你每天应该在哪些地方,找多少个客户,打多少个电话,拜访多少次,这样员工有更明确的目标和指引,效果就大大不同。

听说史玉柱在推“征途”的时候,只用一招,就是雇用了很多销售人员安装一个当时最火的游戏,然后在游戏里面逢人便说,“征途挺好玩的, 去试下玩吧”。虽然案例和做法可一不可再,但这种精细化至可执行层面上的东西,只要方向没错,步骤足够简单, 一个很普通的人也可一步一步完成,那样最终便可以达至目标。

我希望不要用制度、脑海中的计划、或者我告诉你“必须这样做”去约束、管制员工的具体执行,要原封不动地和我想法中的实现一模一样;我只关注结果,但同时试图将这个结果分解成拥有明确、12345式的步骤纲要、实际案例和经验积累分享,提供给员工参考,让他们不至于在错误的方向上付出无用的努力,那具体的执行留给员工自主的空间。这个就是我理解的“野蛮式生长”+“精细化管理”管理方式。

为什么是淘宝,而不是微店

这是一个有意思的逻辑。

手机时代的来临,微信的崛起,手机流量的高度集中在微信,会不禁让我们想,淘宝在这个时代会不会遇到大麻烦了?是不是微商、微店马上就要在这个时代分走一块大蛋糕了?而阿里在这个新领域是否要与腾讯决一死战了呢?

我们发现这个想像中的情景并没有发生。虽然,2015、16,很多微店、微商纷纷崛起,公众号纷纷通过有赞(一种微店)卖货,但就如昙花一现,阿里的电商龙头地位从未被丝毫的动摇过。

为什么会这样呢?

这源于2016年上半年几个开公众号大号的朋友告诉我的一些现实情况。他们都有开过微店,但好像发现生意并没有想像中好做。

第一,卖什么货。虽然,大家用的最多的有赞里面虽然也有可分销的商品,但那鱼龙混杂的根本没法和粉丝交待。如果自己去解决供货,进销存问题,对媒体人来说,那简直就是另外一个世界。

第二,流量的孤岛。有推文就有流量,没推文就没有流量。我的电商购买用户就只有我原来公众号里面的那些粉丝。同一件东西,你推第一次可以,第二次大家就产生免疫力了。没有复购可言,需要不断的寻求新的刺激点。

而且这一天,永远没有一个尽头。

公众号+电商大家一厢情愿的以为会爆发,结果大部分媒体人都失望而归,然后会想,我还是卖我的头条广告算了。

直到那一天,大家看到了一个不一样的案例

有一些不甘心的公众号,又开始尝试用回最传统的淘宝开店。虽然很麻烦,两边不通,不能通过外链,只能通过那个麻烦的“淘口令”去导用户。但结果是,首先号主惊奇的发现,大家不觉得要跳去淘宝买很麻烦,相反觉得很亲切,很习惯。再后来,号主更惊奇的发现了,完全不用写推文,导用户了,这些粉丝被导过去之后,带动了整个店的权重提升,那些被推荐的货物就成了“爆款”,开始不断的有源源不绝的顾客来购买,居然能做到300W以上的月销量。

好了,写到这里,你可能明白了。

是的,淘宝店虽然小,但他其实是一个个连起来的小池子。整个淘宝连起来,就会形成一片汪洋大海。在这个大海里面,每个小池子的水,都是活水。

另外一边,有赞店虽然方便,但他却像一潭装满死水的池塘,这些水只能在池塘内部流动。如果你想装更多的水,你必须自己去把池塘挖大,然后再装水进来。

淘宝店,可以像滚雪球,一开始虽小,但有可能会越滚越大。

有赞店呢,这个月是这么多,下个月还是那么多,稍有不慎,还分分钟会下滑。

这就是我们的服务“微加淘”的逻辑。

我们能帮你做什么?

  1. 供应链的建立,你不用满世界的去找货了,我们为你量身定做,你写的文章不是为了卖货,而是为了给你粉丝带来额外的“福利”。
  2. 店铺的运营。是的,店是你的,但其它工作我们全包。除了最初店铺的权重快速提升,需要你的推文帮忙导量,其它的你啥也不用操心了。

如果你对这个服务感兴趣,或者想知道我们怎么收费,请联系我本人和我的团队。

【转】安装3proxy作代理服务器

优点:简单,可以直接填入配置开始用,命令行直接拉取一些大容量的程序安装包很方便

缺点:不稳定,容易被reset。有些浏览器或客户端不支持带user:password验证的socks5代理

建议:写代码、做命令行工具时使用

安装

参考

Xeoncross/lowendscript

benjamin74/3proxy

配置

假设搭建3proxy服务的server ip为xxx.xxx.xxx.xxx

准备配置proxy用户名为somepu,密码为somepw

开启的http proxy端口为2356,开启的socks5 proxy端口为3456

示例/etc/3proxy/3proxy.cfg文件

#nserver 8.8.8.8
daemon
service
users somepu:CL:somepw
log /var/log/3proxy.log D
logformat "- +_L%t.%. %N.%p %E %U %C:%c %R:%r %O %I %h %T"
rotate 7
auth strong
flush
allow somepu
maxconn 20

# starting HTTP proxy with disabled NTLM auth ( -n )
proxy -p2356 -n

# starting SOCKS proxy
socks -p3456 -n

# starting POP3 proxy on port 110
#pop3p

测试

启动3proxy: cd /etc/3proxy && ./3proxy 3proxy.cfg

用curl通过http代理取页面:curl -x somepu:somepw@xxx.xxx.xxx.xxx:2356 http://abbypan.blogspot.mx -v

用curl通过socks5代理取页面:curl --proxy socks5h://somepu:somepw@xxx.xxx.xxx.xxx:3456 http://abbypan.blogspot.mx -v

构建一个属于你的PHP MVC 框架[转]

如果你要问我MVC是个神码东西,那么你可以离开了。这些文章不介绍那些东东的……

嘿嘿!这些文章旨在,和你一起创建一个你自己的全世界独一无二的MVC框架……

经过这个阶段,你就会对PHP的框架了解很多了,然后呢,对于任何一个PHP框架都可以很轻易的上手了。

会陆续推出以下的八篇文章:

0.简单介绍
1.给你的应用一个优美的入口:URL路由
2.十八般兵器随便用:类库加载
3.给我一个任意门吧:模型控制
4.十字路口:控制器
5.我要一张漂亮的脸:视图控制
6.我要坐高铁:缓存控制
7.学会七十二般变化:插件机制
8.易容术:主题
9.打完手工,回家吃饭:结语。

高手路过,欢迎拍砖!

原文:http://istrone.com/?p=1249

ubuntu14.04 set dns server

Example

$ sudo vim /etc/resolvconf/resolv.conf.d/base

Then put your nameserver list in like so:

nameserver 8.8.8.8
nameserver 8.8.4.4

Finally update resolvconf:

$ sudo resolvconf -u

If you take a look at the man page for resolvconf it describes the various files under /etc/resolvconf/resolv.conf.d/.

小试HTML5视频与ffmpeg的转换

这是十年前,我们班视频牛人宝哥在我们女生宿舍拍摄的视频。

十年前,这些视频是压制成wmv放在网上播放的。

斗转星移,十年过去了,微软威风已不再,现在是手机与移动互联网的天下。我们的主页岂能不与时并进?

今夜手痒,小试了一下在服务器安装了一下ffmpeg转换视频和换成使用html5的播放器。并且,视频的切换也是单纯用JS来实现的哦。HTML5真是好东西。

http://www.00gg.net/dv.php

这里,做一下技术笔记。

Continue reading 小试HTML5视频与ffmpeg的转换

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